More Blogging Soon

We have been busy with other web marketing projects, but hope to be updating our blog more often in future.

We have been and continue to be active daily on our Twitter.com feed, that you can view on the right. We are at: twitter.com/midclass. Follow us there for news, information and commentary on the grocey, natural, organic and specialty food marketing channels & related topics such as SEO, PPC, SEM.

Fairway Market Pelham Manor

What a great store we visited recently in lower Westchester county near the Bronx. It was jammed with people on a Sunday but I got to hand it to Fairway, their produce, deli, meats and this awesome cheese display can't be outdone by any food store around here-even Stew Leonards! There must have been at least a thousand different cheeses from around the world and right across the way was an amazing Olive bar and a fresh foods area with a Tortilleria,wood fired pizza and sandwich bar.The grocery aisles offer loads of natural, organic, specialty, kosher and other ethnic foods too along with regular staples.

Hottest Pepper on Earth - The Bhut Jolokia

The bhut jolokia (English: king cobra chile) – also known as naga jolokia, Dorset naga, naga morich, or ghost chili – is a chili pepper. In 2007, it was confirmed by Guinness World Records to be the hottest chili in the world, replacing the Red Savina. It is a naturally occurring inter-specific hybrid originating in the Assam region of northeastern India.It also grows in the Indian states of Nagaland and Manipur( manipuri name 'oo-morok' 'oo' = tree, 'morok' = chilli. Disagreement has arisen on whether it is a Capsicum frutescens or a Capsicum chinense. Some claim it is a C. frutescens,but recent DNA tests have found that it is an interspecies hybrid, mostly C. chinense with some C. frutescens genes.

(source: wikipedia.org)

CrackleRice

Now here was a unique, healthful snack product line that had it's day and has since entered the "dead zone". CrackleRice was an extruded rice snack that was puffed and seasoned with some interesting snack and popular flavors.

I helped pioneer and further develop this line which had it's heyday from 1990-1994 or so.

Fancy a Pannekoeken?

A pannekoek (plural pannekoeken) or pannenkoek (new Dutch spelling) is a Dutch pancake.[1] Pannekoeken are usually larger and thinner than American or Scottish pancakes and are baked rather than fried. They may incorporate slices of smoked bacon, apples or other fruits, or raisins. Plain ones are often eaten with white or brown sugar. The ingredients are flour, milk, and eggs. Beer may also be added to the mixture in order to give it a better flavour, but most of all it helps the batter rise. In Dutch pancake restaurants many more toppings can be ordered with them, including eggs, pear, or even pineapple, and they are often topped with the Dutch stroop, a dark, thick syrup common in the Netherlands.
In the Netherlands, a 'pannenkoek naturel' in a 'pannenkoekenhuis' is a plain pancake which one can top with as much powdered sugar or stroop as one desires from the condiments standing on the table.

(source: wikipedia.org)

Another one Bites the Dust

Goodbye and R.I.P. Gourmet Magazine...you were a great one during the 80's and 90's for sure! We ran many ads with you over the years for our classic imported specialty food product lines. Too bad, "the magazine of good living" is gone forever...

Remember Finast?

Finast was a great supermarket chain in the NY and NE area. They had pretty clean stores, but they weren't the newest in town. Here's an old photo of one of their private label products.