Yes, this was actually on the McDonalds’ menu in the mid-1960s. Ray Kroc noticed that he was losing lots of sales on Fridays. When he realized that Catholics don’t eat meat on Fridays, he decided he needed to come up with a non-meat replacement for hamburgers. His first choice? The Hula Burger. It consisted of a bun, a piece of cheese and a slice of pineapple. That’s it. Sounds kinda kooky, and it was. Unfortunately, people wanted real food and not just toppings on their sandwich so the Hula Burger flopped. A popular phrase during the time was, “I love the Hula, but where’s the burger?
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