In 2002, hoping to follow the success of Heinz's new "kiddie" ketchup versions (in green and purple), Ore-Ida introduced Funky Fries: chocolate-flavored, cinnamon-flavored, and blue-colored French fries.
An awful lot of money was sunk into the product, but after a year of marketing, consumers still found the idea funky -- in the bad way.
Funky Fries were pulled off the shelves in 2003, and images of blue fries with green ketchup were once again relegated to the world of Warhol-esque pop art.
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